01 Diagnose
Value Motion Audit
- Objective
- Understand current value assets, field workflows, AI usage, and gaps.
- Output
- Audit findings, maturity read, roadmap.
How It Works
A practical path from fragmented value work to governed GTM execution.
PRA starts by diagnosing the current value motion, then builds the framework, financial logic, field assets, enablement layer, and launch plan needed to make it usable in real opportunities.
Operating Path
The Value Motion Build Path
Seven moves from fragmented value work to governed GTM execution.
Diagnose
Value Motion Audit
- Objective
- Understand current value assets, field workflows, AI usage, and gaps.
- Output
- Audit findings, maturity read, roadmap.
Client Effort
Structured enough to reduce risk. Flexible enough to fit the operating reality.
ModelBest ForFormat
Lightweight RemoteFocused use case or smaller GTM team. Client effort: Low.Focused calls and async collaboration
Standard CollaborativeMost value motion builds. Client effort: Medium.Working sessions, reviews, and asset buildout
Intensive WorkshopComplex models or cross-functional alignment. Client effort: High.Workshop-led build with follow-up implementation
Next Step
Start with the audit, then choose the right build path.
The first step is a practical read on what exists, what is missing, and which repeatable GTM task would create the most leverage.