What it is
A focused diagnostic of your current value story, proof, calculation logic, assets, and AI workflows.
Start with a useful diagnostic.
The Value Motion Audit gives your team a clear read on the value assets you already have, the gaps that slow commercial execution, and the first workflows worth building.
Who it is for
Founders, CROs, CS leaders, RevOps, enablement, or value leaders who know the value motion needs more structure.
Time commitment
The first conversation can start with public context and existing materials. Deeper review depends on scope, but the diagnostic is designed to stay focused.
What it requires
Existing decks, calculators, proof points, prompts, CRM fields, or examples of current value work.
What happens next
PRA reviews the context, confirms fit, and turns the discussion into a practical read on what to keep, fix, and build first.
Executive Diagnostic
From scattered assets to a prioritized build path.
PRA reviews the current state, identifies where value work breaks down, and turns the findings into a practical roadmap for the highest-leverage workflows and artifacts.
ReviewFindingsRoadmap
Audit Readiness
What would the audit likely focus on?
Select what is already true. The focus panel updates as the current value motion becomes clearer.
Likely focus: current-state mapping
The first useful step is understanding what exists, where value logic lives, and which assets are worth building first.
What PRA reviews
- Value framework and buyer priorities
- Business-case logic and assumptions
- Sales and marketing assets
- Customer proof and realized-value data
- AI usage and workflow readiness
- Governance and adoption gaps
What you get
- Current-state value motion map
- Assumption and data gap analysis
- Prioritized workflow opportunities
- Recommended first assets to build
- AI workflow enablement roadmap
Share a few details.
After you submit, PRA will review the context and follow up to schedule a focused conversation about what exists today and where the value motion gets stuck.
No confidential customer, pipeline, or pricing data is required for the first conversation.