Best for
Teams whose value story varies by rep, segment, product line, or buyer persona.
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Service
Value Framework Design
Define the value buckets, levers, personas, assumptions, proof paths, and calculation rules that become the commercial source of truth.
Role in the value motion
This service is scoped around practical commercial use: what the team needs to decide, what the field needs to use, and which assumptions or claims need governance before customer-facing use.
Artifact Slot
The shared map behind the value story.
The framework connects value buckets, levers, personas, proof paths, and assumptions into a commercial source of truth.
Framework artifact previewArtifact preview
Typical work
- Clarify executive-level value buckets and measurable value levers
- Map value levers to personas, metrics, proof, and required inputs
- Identify where claims are approved, directional, or not yet supported
Outputs
- Value framework
- Value lever map
- Persona value map
- Assumption and proof library
Next Step
Start with a focused read on what this would require.
The Value Motion Audit clarifies current assets, source gaps, stakeholder effort, and the first practical build path.