Example components
- Value calculator
- Value hypothesis memo
- Discovery guide
- ROI business case
- Executive deck
- QBR narrative
Deliverable Layer
Creates the buyer-facing and field-facing artifacts used in live GTM moments.
Artifact Slot
The output layer turns governed logic into value hypotheses, discovery guides, ROI cases, executive decks, and QBR narratives.

This layer makes the value motion easier to use, easier to govern, and easier to improve. It also keeps the team from relying on scattered decks, private spreadsheets, or one-off expert judgment.
Next Step
PRA identifies the artifacts that will create the most leverage before building the full operating layer.