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Strategy Layer

Defines the commercial logic the rest of the system depends on.

The commercial logic layer.

The strategy layer defines the value buckets, persona needs, proof paths, ROI strategy, and governance model the rest of the system depends on.

Strategy layer previewArtifact preview
Peregrine Ridge Advisory Value Framework Map artifact preview.

Example components

  • Value framework
  • Persona value map
  • Value-driver taxonomy
  • Commercial proof strategy
  • ROI model strategy
  • Governance model

Why it matters

This layer makes the value motion easier to use, easier to govern, and easier to improve. It also keeps the team from relying on scattered decks, private spreadsheets, or one-off expert judgment.

Use the audit to decide which deliverables matter first.

PRA identifies the artifacts that will create the most leverage before building the full operating layer.