Example components
- Value framework
- Persona value map
- Value-driver taxonomy
- Commercial proof strategy
- ROI model strategy
- Governance model
Deliverable Layer
Defines the commercial logic the rest of the system depends on.
Artifact Slot
The strategy layer defines the value buckets, persona needs, proof paths, ROI strategy, and governance model the rest of the system depends on.

This layer makes the value motion easier to use, easier to govern, and easier to improve. It also keeps the team from relying on scattered decks, private spreadsheets, or one-off expert judgment.
Next Step
PRA identifies the artifacts that will create the most leverage before building the full operating layer.